The Case for Using a CRM to Manage Data More Effectively

Posted by Nick Christou on Jul 18, 2018 10:50:18 AM

If you are unfamiliar with CRMs, a CRM is a Customer Relationship Management system. CRMs are ideal for helping your business to both manage and use data more efficiently. If you do not have a CRM, then you are missing out on an incredible source of value for your company. Using a CRM allows your business to gain a much greater understanding of your customers and their behavior. It also allows you to organize all of your contacts, your leads, and other key information for your customers and clients.

 

Companies who do not use CRMs often try managing this data on desktops, on paper files, or in other ways. However, when data is scattered in many different locations, it is easily lost or misplaced. Some companies do not even try to keep track of this data because without a CRM, it can be overwhelming.

However, a CRM centralizes all of the crucial information for your customers, organizes it, and makes it extremely easy to use. A CRM does all of the following:

  • Allows you to see where your customers are coming from and how long they are staying for. Having access to this information can help you to adjust your marketing, pricing, and sales strategies in very meaningful ways.
  • Allows you to track client demographics. This can enable you to see average client size, length of time they stay clients for, the referral source for the client, and more. This will help you to gain an in depth knowledge of your clients.
  • Provides insights about call to close ratios. This reveals how many activities such as calls and appointments it takes to get a sale. These insights also can be used for referrals to see which referral type is generating sales in the most efficient way.
  • Helping you to manage your pipeline. CRMs do this by being a leading indicator for sales. You can use CRMs to help you get off to a strong start as a business and eliminate lulls or slow periods by putting more effort earlier on in the prospecting process when clients may still either be gaining awareness of your product or just not 100% ready to buy yet.
  • Enables you to use dashboard-style analytics. Dashboard-style analytics are extremely helpful because they allow people who are not data scientists to be able to easily process and understand relevant data. The CRM will collect data and display it to you in very clear formats. When you look at this dashboard-style analytics, you should have no trouble understanding it. 
  • Lets you easily share files and content between team members. Oftentimes, team members need to share documents and files about clients, leads, data, or other things. With a CRM, all of this information can be easily uploaded and shared between team members. This can help to prevent your team members from having to share and reshare files between each other using email or paper documents. This will make your team much more streamlined and efficient.
  • Allows your employees to conduct instant messaging between each other. This allows your team members to be able to communicate very quickly regarding leads, analytics, demographics, clients, etc. It also prevents them from having to make a phone call or log into an email account every time they want to talk to each other if they are not in the office at the same time. 

 

Essentially, in the modern business climate, if you want to stay ahead, you need to be able to keep up with key technological breakthroughs. CRMs are one such breakthrough that are important for your business to implement. If you do implement them, then you will gain a significant advantage over your competitors who don’t. If you fail to implement it, then your competitors will gain an advantage over your if they do.

 

CRMs will enable you to continuously improve your sales and marketing techniques because the data you will receive from them will give you the feedback and the insights that you need to make positive changes. Because of this, CRMs are a crucial marketing tool.

 

However, even though CRMs help with sales and marketing, they also help with customer service. This is because they keep all key customer data stored in a highly organized manner. So, when a customer calls in with a complaint, customer service representatives can easily retrieve information about past purchases, preferences, and anything else that is relevant to the customer’s current issue.  

 

If your company is not using a CRM currently, then you should strongly consider remedying this. Otherwise, you will never be able to manage and use your data in an optimal way. Implementing a CRM is very easy to do. We will walk you through every step of the way and make sure that your CRM gets up and running is a very short amount of time. Once it has been set up, you will be able to harness the power of CRMs in order to increase revenue and overall success.

 

Topics: business strategy, business problem solving, business, customer relationship manager, sales, crm

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