Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but if your marketing strategy is wanting, you're probably headed towards entrepreneurial suicide.
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.
To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse, what activities in what order are working best, can impact a company’s ability to drive lead generation effectively.