Your Guide to a Good Marketing Mix

Posted by Nick Christou on Aug 9, 2019 4:34:02 PM

Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but if your marketing strategy is wanting, you're probably headed towards entrepreneurial suicide.

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Topics: business strategy, marketing strategy

Understanding MQL, SAL, and SQL To Grow your Business

Posted by Nick Christou on Nov 3, 2018 4:39:04 PM

Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.

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Topics: business strategy, business problem solving, business, sales, digital marketing, marketing strategy, marketing, marketing lifecycle, marketing strategies

8 Types of Marketing Attribution Models You Should Consider

Posted by Nick Christou on Oct 27, 2018 4:06:11 PM

 To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse, what activities in what order are working best, can impact a company’s ability to drive lead generation effectively.

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Topics: business strategy, business problem solving, business intelligence, digital marketing, marketing strategy, marketing

Fire Up Your Growth

Increase your market share and profitability 

Your success is rooted in the ability to bring in new customers and delight them.  In this blog, we give you the tools you need to attract new customers, turn them into referring partners, and grow.

We will explore:

  • Inbound marketing - converting suspects into prospects
  • Outbound targeted prospecting - converting prospects into customers
  • Business Intelligence - using data to make more effective decisions

At Helios, our mission is to help your business grow.  Use these free resources to continue and reach out to us to take your business to the next level.

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