As the COVID-19 pandemic spreads, its effects are felt by all. The economic ripple effects of the closures begin to trickle down to not only the local stores, restaurants, hotels, and retail shops but the millions of workers that are the lifeblood of our U.S. economy. As our daily life adjusts to a new routine, business owners everywhere are trying to find new ways to help their companies not only survive this challenging time but continue to thrive through it. And with the help of data analytics, they may just be able to.
Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.