How to Use Data to Understand Your Customers Better

Posted by Nick Christou on Jun 9, 2020 11:00:00 AM

Getting to know some of your customers by name and identifying the loyal ones is not enough in today's business environment. You need to appreciate the fact that customers are driving most business decisions currently, and for that reason, you should also seek to understand their purchasing habits.

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Topics: marketing lifecycle, data driven decisions, big data, customer service

Understanding MQL, SAL, and SQL To Grow your Business

Posted by Nick Christou on Nov 3, 2018 4:39:04 PM

Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.

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Topics: business strategy, business problem solving, business, sales, digital marketing, marketing strategy, marketing, marketing lifecycle, marketing strategies

Fire Up Your Growth

Increase your market share and profitability 

Your success is rooted in the ability to bring in new customers and delight them.  In this blog, we give you the tools you need to attract new customers, turn them into referring partners, and grow.

We will explore:

  • Inbound marketing - converting suspects into prospects
  • Outbound targeted prospecting - converting prospects into customers
  • Business Intelligence - using data to make more effective decisions

At Helios, our mission is to help your business grow.  Use these free resources to continue and reach out to us to take your business to the next level.

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