In this era of big data, chances are that you have heard and used terms like machine learning and predictive modeling. For the average person, these terms may actually seem interchangeable. However, in the world of data analysis, there are big differences between these terms. In fact, these tools are used differently to provide different kinds of insights and add different strategic value. Today, we will take a closer look at predictive modeling, machine learning, and artificial intelligence, and discuss when to use them for the best results.