7 Reasons Every Business Needs a Data Strategy

Posted by Nick Christou on Oct 7, 2019 4:15:06 PM

Nowadays, data is everywhere. It is a commodity of incalculable value. Almost everything you do results in the creation of new data. For example, when you withdraw money from a bank, data is created and stored. Similarly, when you visit a website, you create data that Google and other third-party companies can store and use.

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Topics: data, data management, analytics, data analytics, statistical analysis, data driven decisions

Data Analysis vs. Visualization...What's the Difference?

Posted by Nick Christou on Sep 25, 2019 8:40:39 PM

As the era of big data kicks into high gear, businesses and organizations are now more focused on how they can leverage the data to gain a competitive advantage. This has, in turn, powered the popularity of data science tools - specifically the concepts of analytics and visualization. Despite hearing these words on every street corner in major cities, some business owners are still in the dark about what they actually are and how they can use them to grow their entities. If you're among them, don't worry, this definitive guide outlining the differences between data analytics and data visualization will help shed light on how to use them to improve your company.

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Topics: business strategy, data, data management, analytics, data visualization, data analytics, statistical analysis

How to Combine Data Analysis With Storytelling

Posted by Nick Christou on Jul 15, 2019 10:47:17 AM

There is an oft-quoted saying that “those who tell the stories rule the world.” Effective storytelling has the power to adjust viewpoints, change minds, and motivate actions like no other method of communication.

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Topics: business strategy, data, data management, analytics

Capturing Critical Data for Breweries

Posted by Nick Christou on Aug 21, 2018 5:52:00 AM

Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up trouble with rival brew gangs when necessity demands it. According to brewersassociation.org, from 2016 to 2017, the amount of brewpubs, microbreweries and regional craft breweries grew by 16%. In 2017, 27% of all craft breweries saw negative barrel growth, and 17% saw double digit losses. More breweries are losing money than entering the market and managing the vital components of the business are essential to success.

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Topics: business strategy, data, data management, craft beer, business intelligence, brewery

Best Practices to Capture Relevant Data as a Small Business

Posted by Nick Christou on Jul 18, 2018 10:54:08 AM

If your company can successfully capture and use relevant data, then it can have a dramatic positive impact on your business. In fact, companies that use data analytics effectively experience a 40 percent growth in sales pipelines, and a 22 percent year over year increase in operating cash flow.

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Topics: business strategy, business, sales, crm, data, data management, small business

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