If you are unfamiliar with CRMs, a CRM is a Customer Relationship Management system. CRMs are ideal for helping your business to both manage and use data more efficiently. If you do not have a CRM, then you are missing out on an incredible source of value for your company. Using a CRM allows your business to gain a much greater understanding of your customers and their behavior. It also allows you to organize all of your contacts, your leads, and other key information for your customers and clients.