Your Guide to a Good Marketing Mix

Posted by Nick Christou on Aug 9, 2019 4:34:02 PM

 

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Topics: business strategy, marketing strategy

How to Combine Data Analysis With Storytelling

Posted by Nick Christou on Jul 15, 2019 10:47:17 AM

There is an oft-quoted saying that “those who tell the stories rule the world.” Effective storytelling has the power to adjust viewpoints, change minds, and motivate actions like no other method of communication.

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Topics: business strategy, data, data management, analytics

Understanding MQL, SAL, and SQL To Grow your Business

Posted by Nick Christou on Nov 3, 2018 4:39:04 PM

Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.

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Topics: business strategy, business problem solving, business, sales, digital marketing, marketing strategy, marketing, marketing lifecycle, marketing strategies

8 Types of Marketing Attribution Models You Should Consider

Posted by Nick Christou on Oct 27, 2018 4:06:11 PM

 To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse, what activities in what order are working best, can impact a company’s ability to drive lead generation effectively.

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Topics: business strategy, business problem solving, business intelligence, digital marketing, marketing strategy, marketing

Capturing Critical Data for Breweries

Posted by Nick Christou on Aug 21, 2018 5:52:00 AM

Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up trouble with rival brew gangs when necessity demands it. According to brewersassociation.org, from 2016 to 2017, the amount of brewpubs, microbreweries and regional craft breweries grew by 16%. In 2017, 27% of all craft breweries saw negative barrel growth, and 17% saw double digit losses. More breweries are losing money than entering the market and managing the vital components of the business are essential to success.

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Topics: business strategy, data, data management, craft beer, business intelligence, brewery

Best Practices to Capture Relevant Data as a Small Business

Posted by Nick Christou on Jul 18, 2018 10:54:08 AM

If your company can successfully capture and use relevant data, then it can have a dramatic positive impact on your business. In fact, companies that use data analytics effectively experience a 40 percent growth in sales pipelines, and a 22 percent year over year increase in operating cash flow.

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Topics: business strategy, business, sales, crm, data, data management, small business

Stop Rushing to Answers and Ask the Right Questions

Posted by Nick Christou on Jul 18, 2018 10:52:02 AM

Google has created an instant gratification culture...always having the answer to everything at our fingertips can sometimes leave you feeling like the world is working against you on your quest to find the answer to the meaning to life. Why? Because there isn’t one, singular right answer to that question. So often, we get caught up in immediately knowing the answers for everything that we forget the joy in the journey of asking questions, researching, failing, failing again, and finally making a glimmer of progress that leads to our big revelations which give us inspiration and energy to keep pushing forward.

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Topics: business strategy, business problem solving

The Case for Using a CRM to Manage Data More Effectively

Posted by Nick Christou on Jul 18, 2018 10:50:18 AM

If you are unfamiliar with CRMs, a CRM is a Customer Relationship Management system. CRMs are ideal for helping your business to both manage and use data more efficiently. If you do not have a CRM, then you are missing out on an incredible source of value for your company. Using a CRM allows your business to gain a much greater understanding of your customers and their behavior. It also allows you to organize all of your contacts, your leads, and other key information for your customers and clients.

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Topics: business strategy, business problem solving, business, customer relationship manager, sales, crm

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Your success is rooted in the ability to bring in new customers and delight them.  In this blog, we give you the tools you need to attract new customers, turn them into referring partners, and grow.

We will explore:

  • Inbound marketing - converting suspects into prospects
  • Outbound targeted prospecting - converting prospects into customers
  • Business Intelligence - using data to make more effective decisions

At Helios, our mission is to help your business grow.  Use these free resources to continue and reach out to us to take your business to the next level.

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