Choosing the Right Graph for Your Data

Posted by Nick Christou on Nov 12, 2019 9:00:00 AM

2.5 quintillion bytes of data are produced everyday, transforming it into a visual format that is easy to understand is key to an effective presentation of critical information. Through visualization, text-based data sets that are otherwise hard to interpret are presented in easy to read fashion. But how do you choose the right type of graph that will help you achieve a compelling presentation? This five-minute read has all the tips you need to choose the right option for your data set.

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Topics: data, business intelligence, analytics, data visualization, data analytics, data driven decisions, financial reporting

8 Types of Marketing Attribution Models You Should Consider

Posted by Nick Christou on Oct 27, 2018 4:06:11 PM

 To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse, what activities in what order are working best, can impact a company’s ability to drive lead generation effectively.

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Topics: business strategy, business problem solving, business intelligence, digital marketing, marketing strategy, marketing

Capturing Critical Data for Breweries

Posted by Nick Christou on Aug 21, 2018 5:52:00 AM

Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up trouble with rival brew gangs when necessity demands it. According to brewersassociation.org, from 2016 to 2017, the amount of brewpubs, microbreweries and regional craft breweries grew by 16%. In 2017, 27% of all craft breweries saw negative barrel growth, and 17% saw double digit losses. More breweries are losing money than entering the market and managing the vital components of the business are essential to success.

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Topics: business strategy, data, data management, craft beer, business intelligence, brewery

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Your success is rooted in the ability to bring in new customers and delight them.  In this blog, we give you the tools you need to attract new customers, turn them into referring partners, and grow.

We will explore:

  • Inbound marketing - converting suspects into prospects
  • Outbound targeted prospecting - converting prospects into customers
  • Business Intelligence - using data to make more effective decisions

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