7 Do's & Don’ts for Posting & Tracking Social Media for Your Business

Posted by Nick Christou on Aug 13, 2019 3:15:00 PM

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There is no doubt that social media is a critical tool for a business's success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business. 

Using social media as part of your content marketing is smart, but only if you know how to effectively use it. The way you post and track your social media could change how customers feel about your brand. Here are seven do's and don'ts for posting and tracking social media for your business. 

1. Understand Your Audience

Social media posts should be tailored to your audience. A few factors that can help you target your unique audience include age, gender, occupations, and area/region. About 80 percent of your social media strategy should focus on your audience and how your brand works for them. Only about 20 percent of your focus should be about self-branding.

2. Don't Use Social Media to Just Advertise

Your brand will perform better on social media if it is diverse, informative, and responsive to consumers. There is nothing wrong with promoting your business from time-to-time, but you should also listen to your followers and learn from what they are saying. Listening to their concerns will help you improve your business. Using social media to listen to clients will help create loyal customers that will come and engage with you on a meaningful level.

3. Update Regularly 

It's important to update your social media regularly to keep your customers attention. Photos, graphics, and videos are great ways to catch the eye of your followers. Social media users like to see things that are pleasing to the eye, and they are always looking for a change. Updating regularly will help your customers stay engaged and create more organic likes and sales.

4. Track Effectiveness of Posts

It is always smart for businesses to capture important data and interpret how to use it. A data and analytics company can track your social media to help create effective, long-term strategies for continued success. They can help you use those social media posts to your full advantage and develop your business to reach its goals. You will be able to make smarter decisions about your business, and you will make them faster than ever before.

5. Don't Spam Your Audience

If you continue to create the same unnecessary posts each day, you are going to lose social media followers. Posts should be informative about several very different topics. People won't stick around if they keep getting hit with the same irrelevant information time after time.

6. Use Pictures, Videos, and Music

Texts posts can be effective, but users like to break up the text with pictures, videos, and music. Create videos that inform customers about new products and how it can work for them, share photos from your business that clients can connect with, and post music to help your posts become more entertaining. Ditch the long posts full of text, and try a new approach to attract new visitors.

7. Provide Excellent Customer Service

Many social media users post their problems and concerns on the various sites regarding a certain brand and their experience with that brand. This is the perfect opportunity to have a customer service manager that can reply at all times to any clients that are looking for help, needing to contact someone about an issue, or just trying to post about an experience. Excellent customer service will keep your good customers loyal, and it can transform the thinking of customers that once negatively viewed your brand.

Every business should track the data of their social media posts and analyze that data to reach their goals.

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In Helios company offers superior data analysis and analytics services, but beyond that we offer ongoing organizational strategy consulting for sales, financial matters, and business intelligence. From social media to marketing mixes and everything in between, our team can help you create, develop, and fine-tune effective and efficient internal processes for both daily operations and big-picture growth.

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