7 Do's & Don’ts for Posting & Tracking Social Media for Your Business

Posted by Nick Christou on Aug 13, 2019 3:15:00 PM

There is no doubt that social media is a critical tool for a business's success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business. 

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Your Guide to a Good Marketing Mix

Posted by Nick Christou on Aug 9, 2019 4:34:02 PM

Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but if your marketing strategy is wanting, you're probably headed towards entrepreneurial suicide.

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Topics: business strategy, marketing strategy

Choosing the Right Graph for Your business Data

Posted by Nick Christou on Jul 31, 2019 11:09:34 AM
By mid-2018, 2.5 quintillion bytes of data were generated daily. We need to make decisions fast, and there isn't enough time to comb through that many millions (or quintillions) of rows of data to get answers to our most important questions. Transforming it into a visual format that is easy to understand is key to an effective presentation of critical information. Through visualization, data sets that are otherwise hard to interpret are presented in the simplest, often most useful, form. But what informs the choice of the graph that will help you achieve the most compelling presentation? This five-minute read has all the tips you need to choose the right option your data set.
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Topics: data

Data and The Legal Sector: How Lawyers Can Leverage Data Analytics for a Successful Practice

Posted by Nick Christou on Jul 25, 2019 1:52:45 PM

Data analytics is a hot topic in the business world. Even so, it rarely comes up in the legal sector. Many law firms still haven't taken data analytics seriously—or even know how to. Data usually only comes up in law firms when there are client privacy concerns or data breaches. Attorneys of all stripes need to leverage data analytics for business purposes, and this begins with the understanding of data quality.

To run a successful law practice, firms need to improve data quality and ensure the data captured is relevant to the business objectives. For law firms to leverage data analytics, the data first needs to exist. Attorneys and the law firm staff responsible for capturing data should validate its value to ensure it will contribute to the success of the practice. Data validation needs to be something law firms do with every piece of information they get, so they don't capture irrelevant data.

Beyond capturing, the firm should make sure they store accurate data. The data should be consistent throughout the different databases in which a copy exists. Besides, upholding data integrity ensures law firms escape malpractice claims.

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How to Combine Data Analysis With Storytelling

Posted by Nick Christou on Jul 15, 2019 10:47:17 AM

There is an oft-quoted saying that “those who tell the stories rule the world.” Effective storytelling has the power to adjust viewpoints, change minds, and motivate actions like no other method of communication.

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Topics: business strategy, data, data management, analytics

Understanding MQL, SAL, and SQL To Grow your Business

Posted by Nick Christou on Nov 3, 2018 4:39:04 PM

Understanding the journey a prospective buyer goes through in order to purchase your product or service will ensure that you are developing sales and marketing strategies that are engaging and represent your company’s brand effectively.

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Topics: business strategy, business problem solving, business, sales, digital marketing, marketing strategy, marketing, marketing lifecycle, marketing strategies

8 Types of Marketing Attribution Models You Should Consider

Posted by Nick Christou on Oct 27, 2018 4:06:11 PM

 To a marketing or sales professional, determining where lead generation dollars should be spent to maximize the return on investment can be the hardest part of the job. Not understanding what activities are working best, or even worse, what activities in what order are working best, can impact a company’s ability to drive lead generation effectively.

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Topics: business strategy, business problem solving, business intelligence, digital marketing, marketing strategy, marketing

Capturing Critical Data for Breweries

Posted by Nick Christou on Aug 21, 2018 5:52:00 AM

Craft beer – the tasty, above-average alcohol content, mystical potion beloved by beer enthusiasts around the world. So much so that loyal customers wear their favorite brewery’s logo like a badge of honor and have been known to stir up trouble with rival brew gangs when necessity demands it. According to brewersassociation.org, from 2016 to 2017, the amount of brewpubs, microbreweries and regional craft breweries grew by 16%. In 2017, 27% of all craft breweries saw negative barrel growth, and 17% saw double digit losses. More breweries are losing money than entering the market and managing the vital components of the business are essential to success.

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Topics: business strategy, data, data management, craft beer, business intelligence, brewery

Best Practices to Capture Relevant Data as a Small Business

Posted by Nick Christou on Jul 18, 2018 10:54:08 AM

If your company can successfully capture and use relevant data, then it can have a dramatic positive impact on your business. In fact, companies that use data analytics effectively experience a 40 percent growth in sales pipelines, and a 22 percent year over year increase in operating cash flow.

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Topics: business strategy, business, sales, crm, data, data management, small business

Stop Rushing to Answers and Ask the Right Questions

Posted by Nick Christou on Jul 18, 2018 10:52:02 AM

Google has created an instant gratification culture...always having the answer to everything at our fingertips can sometimes leave you feeling like the world is working against you on your quest to find the answer to the meaning to life. Why? Because there isn’t one, singular right answer to that question. So often, we get caught up in immediately knowing the answers for everything that we forget the joy in the journey of asking questions, researching, failing, failing again, and finally making a glimmer of progress that leads to our big revelations which give us inspiration and energy to keep pushing forward.

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Topics: business strategy, business problem solving

Fire Up Your Growth

Increase your market share and profitability 

Your success is rooted in the ability to bring in new customers and delight them.  In this blog, we give you the tools you need to attract new customers, turn them into referring partners, and grow.

We will explore:

  • Inbound marketing - converting suspects into prospects
  • Outbound targeted prospecting - converting prospects into customers
  • Business Intelligence - using data to make more effective decisions

At Helios, our mission is to help your business grow.  Use these free resources to continue and reach out to us to take your business to the next level.

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