Choosing the Right Graph for Your Data

Posted by Nick Christou on Nov 12, 2019 9:00:00 AM

2.5 quintillion bytes of data are produced everyday, transforming it into a visual format that is easy to understand is key to an effective presentation of critical information. Through visualization, text-based data sets that are otherwise hard to interpret are presented in easy to read fashion. But how do you choose the right type of graph that will help you achieve a compelling presentation? This five-minute read has all the tips you need to choose the right option for your data set.

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Topics: data, business intelligence, analytics, data visualization, data analytics, data driven decisions, financial reporting

Helios Announces Accountant Analytics!

Posted by Nick Christou on Nov 7, 2019 11:54:42 AM

Helios Company, a leading end to end analytics solutions provider for small and medium sized companies announces Accountant Analytics, a proprietary solution for accountants and bookkeepers to help their clients make better decisions with data.

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Topics: data visualization, data analytics, financial reporting, accounting

13 Fun Statistics About Halloween You Never Knew

Posted by Nick Christou on Nov 1, 2019 11:16:33 AM

The number 13 has often been associated with bad luck but it's no more unfortunate than any other figure. Since Halloween falls on the 31st, it's an unusual transposition of this number but that may change if some people get their way. Petitioners are proposing the date be changed to be the last Saturday in October, similar to Thanksgiving falling on the final Thursday of the month. 

Halloween purists disagree and would rather the date remain the same. In this light, what are some other fun facts and stats about one of the most beloved holidays for children and adults of all ages? Here's a baker's dozen of these trivial tidbits to get our mouths watering in anticipation of the arrival of All Hallow's Eve along with all the sweets and treats associated with this date.

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Topics: data analytics, halloween

The Basics of ETL, ELT, and Data Pipelines

Posted by Nick Christou on Oct 21, 2019 12:22:15 PM

The decrease in storage costs and increase in computing power has led to the rise of big data and transformed the world into a data-driven space. Most businesses now rely on data to find out what their clients want, weigh customer satisfaction, and make decisions. The large volumes of data systems generate every day have, in turn, created the need for more efficient data processing channels. Even small companies deploy tech stacks with dozens of applications all capturing data. Mid-market and enterprise companies can find themselves with hundreds of applications and quickly become fragmented by division and location, making it hard to measure if the business is moving in the right direction. This is causing a massive paradigm shift; on-premise servers and one-size-fits most applications are being replaced with cloud-based applications unified into high-performance cloud based data warehouses. In order to effectively and repetitively get data out of multiple systems and into a central warehouse, companies must setup data pipeline tools to extract, transform and load data into their new home. The two most common solutions are ETL and ELT. If you're new to this scope, this might sound like a lot of technical jargon, which is why we went out of our way to break it down for you.

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Topics: data analytics, data pipelines, data extraction

7 Reasons Every Business Needs a Data Strategy

Posted by Nick Christou on Oct 7, 2019 4:15:06 PM

Nowadays, data is everywhere. It is a commodity of incalculable value. Almost everything you do results in the creation of new data. For example, when you withdraw money from a bank, data is created and stored. Similarly, when you visit a website, you create data that Google and other third-party companies can store and use.

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Topics: data, data management, analytics, data analytics, statistical analysis, data driven decisions

Data Analysis vs. Visualization...What's the Difference?

Posted by Nick Christou on Sep 25, 2019 8:40:39 PM

As the era of big data kicks into high gear, businesses and organizations are now more focused on how they can leverage the data to gain a competitive advantage. This has, in turn, powered the popularity of data science tools - specifically the concepts of analytics and visualization. Despite hearing these words on every street corner in major cities, some business owners are still in the dark about what they actually are and how they can use them to grow their entities. If you're among them, don't worry, this definitive guide outlining the differences between data analytics and data visualization will help shed light on how to use them to improve your company.

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Topics: business strategy, data, data management, analytics, data visualization, data analytics, statistical analysis

How Your Business Can Use Look-alike Modeling

Posted by Nick Christou on Aug 28, 2019 12:17:00 AM

Everyone is looking for the silver bullet in marketing. What is that one thing that will push our sales over the tipping point? What hidden avenue will be the one that gets us to the easy road. The reality is, that the best way to accomplish that is with sweat, a good marketing mix, and strong data strategy. But what happens when you have limited budget or resources to be able to chase down every possible lead in every industry? It’s hard to ignore the fact that look-alike modeling can result in double or even triple the results of standard advertising. Funny enough, only 30 percent of advertisers use look-alike modeling.

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Why Your Company Needs to Build a Good Data Strategy

Posted by Nick Christou on Aug 20, 2019 1:00:00 PM

Data is the vital piece to running a consistently success business. In fact that’s worth repeating: Data is the vital piece to running a consistently success business! But for so many, it's still a complex puzzle. Understanding what systems to use or how to structure data to maximize your use of it isn't as easy as it sounds. 

From customer insights to purchasing decisions to finding the right employees and contractors, using data to make timely and relevant decisions is integral to your operations. But for many companies, all this data is either ignored or put aside until we have more time to make sense of it all. When the real pressures of quarter end earnings or delivering products on time hit, the "nice to have data project" takes backseat. Weeks turn into months and before you know it, one of your key goals for the new year is to implement a data strategy to drive the company's growth. That's why having a solid data strategy is so important for every business.
If you're not familiar with data strategies or don't know how you would go about creating one keep reading for our expert tips and advice.

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7 Do's & Don’ts for Posting & Tracking Social Media for Your Business

Posted by Nick Christou on Aug 13, 2019 3:15:00 PM

There is no doubt that social media is a critical tool for a business's success. It increases awareness and knowledge of your brand, which ultimately creates new clients for your business. 

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Your Guide to a Good Marketing Mix

Posted by Nick Christou on Aug 9, 2019 4:34:02 PM

Starting and successfully propelling a business to success is no easy feat. It calls for a deep understanding of your target market and on top of it all, a good marketing strategy. That said, you may have an excellent business idea, but if your marketing strategy is wanting, you're probably headed towards entrepreneurial suicide.

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Topics: business strategy, marketing strategy

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